Discovery & Planning
Conducted extensive market research and user interviews to understand customer needs. Created detailed user personas and journey maps.
FillUrBasket: Fresh grocery e-commerce platform with mobile-first shopping and secure checkout
Fill Your Basket is a full-stack grocery e-commerce platform built to deliver fresh essentials from store to doorstep. We designed and engineered a responsive experience — from category browsing and deals discovery through to cart, checkout, and order fulfilment — so customers can shop seamlessly on any device while the business manages inventory and orders at scale.
How we built FillUrBasket's end-to-end grocery e-commerce platform
Inncode Solutions partnered with FillUrBasket to design, build and launch their digital product. We built a React and Node.
UPDATE: Successfully launched with zero critical bugs
Challenge and diagnosis
“Inncode Solutions delivered a platform that transformed how we serve our customers. Orders went up 3x in the first month after launch.”
The client needed a scalable grocery marketplace that could handle high order volumes, support secure payments, and keep inventory accurate in real time. The platform had to work flawlessly on mobile — where most grocery shoppers browse — while remaining fast, SEO-friendly, and easy for the operations team to manage.
We built a React and Node.js grocery marketplace with category-driven navigation, promotional merchandising, secure Stripe checkout, and real-time inventory sync — plus an admin dashboard for order and stock management. The platform is fully responsive across desktop and mobile, SEO-optimised for local search, and deployed on AWS to handle peak traffic without compromise.
Shaping the solution
A platform built for scale, speed, and everyday grocery shopping
Inncode Solutions delivered a comprehensive solution for FillUrBasket — from storefront and checkout through to inventory, payments, and admin tooling.
- User authentication and authorization
- Product catalog with advanced filtering
- Shopping cart and checkout process
- Multiple payment gateway integration
Design & Prototyping
Designed intuitive user interfaces focusing on conversion optimization. Created interactive prototypes for key user flows.
Development
Built the platform using React and Node.js with PostgreSQL database. Implemented payment gateways, inventory management, and admin dashboard.
Platform screens
In numbers
Results that speak for themselves
Measurable outcomes from launch — performance, conversion, and customer satisfaction at a glance.
< 2 seconds
Page Load Time
3.5%
Conversion Rate
65%
Mobile Traffic
4.8/5
User Satisfaction
Impact
“Successfully launched with zero critical bugs”
A future-proof foundation
With a robust, scalable product in place, FillUrBasket can confidently gather and analyse customer data from one convenient portal. This allows them to forecast future growth and make data-driven decisions on that basis.
Key outcomes delivered
Successfully launched with zero critical bugs
Handled 10,000+ concurrent users during peak sales
Achieved 99.9% uptime in first 6 months
Received positive feedback from 95% of users
In conclusion
An empowered digital product
FillUrBasket now has a best-in-class digital product that supports its mission and broader growth activities. Built with React, Node.js, PostgreSQL, the platform is scalable, performant, and designed with users in mind.
Find out how Inncode Solutions can help you transform your digital presence — from strategy and design through to development and launch.